Hello everyone!
I just wanted to post a quick little update on our online store, and that is unfortunately a postponed launch date. As much as I, and everyone wanted, a July 1st launch date just seems unrealistic to me at this point in time, as June is coming to an end. I feel very happy about the apparel line up so far and am still rolling out a couple of new ideas I really think you will enjoy, the lures and gear is taking a bit longer than I initially expected, along with all of the packaging and logistics needed to make this launch possible. Although I could just launch the apparel alone, it doesn't feel complete to me, and I really want everything to be as perfect as I can possibly make it. I know for a fact the launch date won't be any later than August 1st, 2026, and this will give me more than enough time to get everything ready to go, but I am hoping we can aim for something even sooner than that! Please stay tuned for specials and deals to celebrate, and we seriously appreciate your patience during this time!